Paola Peretti is a dynamic and visionary leader with over 25 years of experience driving growth for direct-to-consumer (DTC) brands across multiple industries. As the Chief Executive Officer of Lush Decor Home, Peretti brings a wealth of expertise in marketing, digital transformation, and eCommerce strategy. Based in New York, NY, she has successfully directed international business development initiatives across key global markets, including the US, LATAM, EMEA, China, Japan, Korea, South Africa, and the Middle East.

Before joining Lush Decor Home, Peretti held leadership positions at Fresh and Mars, where she honed her skills in brand-building, customer experience, and omnichannel strategy. Her academic credentials include a specialized program in Breakthrough Customer Experience (CX) Strategy from MIT Sloan School of Management in 2021, further solidifying her ability to craft and execute cutting-edge consumer engagement strategies.

Beyond her corporate achievements, Peretti is an avid marathon runner and triathlete—a testament to her relentless drive and discipline. She approaches business challenges with the same mindset: hitting the ground running and pushing boundaries to achieve exceptional results.

Join us in this insightful conversation as we discuss the new consumer journey in today's hyper-connected world, the challenges of creating buy-in for digital and AI adoption, and the true meaning of a content factory—and how to build a solid strategy around it.