As an accomplished marketer, he has a classical training background and specializes in digital transformation. With a track record of driving over $200 million in demand-led sales, he has worked with industry giants like PepsiCo and Henkel, as well as smaller private-equity backed firms such as Dr. Praeger’s and Sun Products.

His expertise lies in developing adaptive growth marketing systems that enhance the consumer lifecycle. Notably, he has played a key role in Sun Products’ successful $3.5 billion exit to Henkel and subsequent recruitment by Henkel into a larger role. As a CMO at Dr. Praeger’s, he focused on entrepreneurship, collaboration, and creativity to drive brand growth across various product categories.