JuE Wong is a seasoned executive with a remarkable track record of leading & transforming companies in the beauty and wellness industries. With over two decades of experience, she has held prominent roles as President and CEO at several high-profile companies, including Olaplex, Moroccanoil, Elizabeth Arden, StriVectin, and Astral Brands.

Currently, JuE serves as an Independent Board Member at The Honey Pot Company and FireFly Automatix, Inc. She joined The Honey Pot Company in April 2024, a leading feminine care brand known for its plant-derived ingredients and clinically tested formulas. Since March 2024, she has also been contributing her expertise to FireFly Automatix, Inc., a technology leader in the turfgrass industry, known for its innovative autonomous, hybrid, and electric equipment.

In addition to her board roles, JuE has been an Advisor at Versicolor Technologies since 2018, where she leverages her knowledge in therapeutic and cosmetic technology platforms that utilize the human skin microbiome.

JuE’s leadership has been instrumental in driving hyper-growth and successful turnarounds for multiple companies. Her strategic vision and operational expertise have consistently delivered impressive results, making her a respected figure in the industry.