David Rubin is a seasoned leader in brand strategy and communications, currently serving as the Chief Brand and Communications Officer at The New York Times (Wirecutter). With a deep understanding of media trust, authenticity, and brand credibility, he plays a pivotal role in shaping the public perception of one of the world’s most respected journalism institutions.

At The New York Times, David drives initiatives that balance the legacy of quality journalism with the demands of a rapidly evolving digital landscape. His expertise lies in fostering brand trust, navigating the complexities of modern media, and ensuring that truth remains at the core of news consumption.

He brings deep insights into the evolving media landscape, where the intersection of journalism and marketing requires strategic thinking, trust-building, and an unwavering commitment to truth.