2/14/2024

Delegating Consumer Research to AI


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Abbas Arslan

Senior Director Marketing @ Coca Cola | Strategy, Innovation, Creativity

Abbas Arslan, a seasoned marketing leader, Ex. Senior Marketing Director at Coca-Cola & founder of QuranScape. With a wealth of experience, he oversees an impressive $2.5 billion in retail value. His journey has taken him from Lahore to the Middle East and the USA, where he has left an indelible mark on the world of marketing. Abbas’s expertise spans consumer marketing, digital strategy, creative innovation, and team leadership. His remarkable career trajectory reflects his unwavering commitment to building successful brands and driving impactful marketing strategies.

He has deep expertise and experience across Consumer Marketing, Digital Marketing, Creative Strategy, Innovation development, Customer & Franchise Management and Team Leadership. He is one of the most highly awarded marketers at Coca-Cola Company having won multiple internal and industry awards for marketing effectiveness, creative excellence, and innovation success.

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