Sri Rajagopalan is the Chief customer officer of General Mills, board member - NextUp & co-host of ‘The CPGGUYS’ podcast. He is a distinguished CPG eCommerce sales and digital cultural transformation leader with over 30 years of experience at Fortune 500 companies.

Throughout his career, he has overseen eCommerce and P&L for some of the most recognizable CPG brands globally. Sri’s expertise spans various critical areas, including Click and Collect, 3P on Amazon, Profitability, and the nuanced differences between incumbent (Legacy) brands and Digitally Native (Small Brands) in the industry. His strategic insights and innovative approaches have left a lasting impact on the CPG landscape.